Saturday, 27 October 2012


In world of fashion styling is as considered art of modifying or revamping the look of the one. It requires a high level of creativity and a good sense of fashion and trend. With the magical creativity of styling one can do wonders in terms of looks and appearance. For example you can make an obese person look thin, a short person look tall And vice versa .
And what I personally believe that it is a field which haven’t been explored even it has a huge scope as it provides a third eye for a designer. We can give a fashion stylist name to a person who selects clothing for editorial features, print or television ad advertising campaigns, music videos, concerts performances ,and any public appearance made by celebrities ,models for the fashion show or any public figure as these people are termed as persons who carry fashion and also known as trend introducers. This is why I felt that we really need to dig into the deep thoughts so as to find out the reasons behind this unexplored area.
Stylists are person who are the part of the larger creative team assembled by the client collaborating with the fashion designer, photographer, hair stylist, and makeup artist to prepare a look for a particular style or theme for any specific project. In another term we can say that “stylist are the person who push each celebrity to make the best dressed list”. And gain a particular icon for that style for ex- prahlad kakkad give the slogan of “aaila” to Sachin Tendulkar for a soft drink ad and it became a signature style for the cricketer. A high level stylist can directly collaborate with a designer to prepare a customised garment for any celebrity who attends award shows and public appearance.
From the above conclusions that styling has a deep root or fashion but till date a considerable effort has not been made to explore this field most stylist acquire professional skill and knowledge by assisting other established artists. There are fashion colleges or institutions to give a knowledge about fashion but not even a single institution that gives professional knowledge about styling but in recent times NIFT(national institute of fashion technology) has started giving knowledge about styling in 7th semester of fashion designing course as an optional subject. But that is not enough for the better utilisation of the designing that a student learns in four years can be optimally used with the implications in styling. During the study in nift we are given four years but styling is not given that preference or a person studying just a single semester cannot avail a career in fashion styling. A student who wants to have a career in fashion styling has to go abroad in search of a better knowledge and preference coz Indian institutions are busy in producing designers not stylist.
Whenever a fashion show takes place people come to know about the designer who designed it not about the stylist that gives this unique combo and made the appearance look glam and catchy people praise the designer but the stylist name is in vogue or in unknown but the overall look is created by the stylist. The result behind this is the name is always hidden. We want know why?
Style is considered to be most important tool and can be considered as magical wand .It is a field that a a fashion professional can earn a huge without having a sewing machine a thread or without procuring any assets and that’s the biggest idea ??
For all this one should just need to have an ample amount of knowledge, an eye to colour, up to date to the current trend and forecast. And above all you can set your own style statement if you are good enough and feel confident about what are you doing. Fashion is termed as a cycle  but styling in an option that goes and goes and on……..as it can be developed from a scratch ,rugged ,to highly finished.it is  beyond the rules and boundaries as designing requires.
And the biggest problem is whenever we think of fashion only thing that ticks our mind is only designing and designers why not the stylists that gave that appearance….why?

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